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What's in a test

Talking effective surveys and driving people to your website.

When someone tells me they would like me to take an online survey, a test on their website, or send me one via email the first couple things that pop in my mind are:

What’s the catch?

  1. Do I have to give them my information for the results?

  2. What’s the catch that when I hit send - a hook comes to take my information and now google scrapping selling my information too?

  3. This information is going to be used against me the next time I see this person?

  4. Now, I’m going to be sale pitched to death in email form AND when I see that person.

IF any of those things are connected to a quiz or survey..

I’m out. 👋

No need to take that survey.


*stands on soapbox

Ai tells us to link surveys and create as many paper trails as humanly possible. Everything should lead into some kind of sales funnel right?

It sounds great,

But, the thing everyone is missing.

No one wants to deal with that shit.

When I am nerding out on the NFL Draft (which btw I nailed the Carolina Panthers pick) I select the mock draft website that doesn’t make me put in my email address or information.

Because we have all put our information into something and now you get endless emails, saying how their services can now fix the problems you have volunteered to them.

Then we tell them?

It feels like Superman telling everyone about kryptonite.

I just like being able to take a survey or test in honesty and to retake it as many times as I want to.

That just me.


Why?

Because as I keep taking a survey over and over, I start to be more honest with myself. When I can be more honest with myself the better the results.

The more I can focus on the real problem and not having to worry about where that information is going.


The Bottleneck Finder Test - Shown Above

The above demo of the survey shows some of the questions, a result, and where you maybe able to improve your business.

We’ve been putting in WORK on our new website.

We added the survey/test to help you see the strengths and weaknesses of your business.

No information or email address needs to be entered.

At the end you will be asked if you would like to have a conversation with me but, that’s it.

Or you can go back to the main site and take it again, brand new. Like nothing ever happened.

No sales tactics or using the information against you.

Just an honest assessment of where you are with your business.

With this survey, I wanted to make something that I wanted in the surveys I would be willing to take.

You can take the survey as many times as you would like.

No information needed. No email required.

HickoryAlgorith.com Survey

Let me know what you think about the survey when you see me out and about or leave a comment below. Or better yet, schedule a coffee or lunch and we can talk more about it.

I would like to know your thoughts of what you think about it because -

I can’t see who is taking it.

Or the results.

Leave a comment


Go ones to support:

Toastmasters OG, and friend Coach Mike, is doing his seminar at our local Chamber of Commerce on, Tuesday May 19th!

During this two-hour seminar you will:
Create and/or Improve your 30-60 second intros;
Learn what NOT to say in your intros;
Know how to pick the best networking meetings for your business;

Location: The Chamber of Catawba County, 1055 Southgate Corporate Park SW, Hickory, NC 28602

Date and time: Tue, May 19, 2026 10:00 AM - 12:00 PM ET

Organizer: Michael Davis, (704) 325-0263, coachmike@coachmikenow.com

REGISTER HERE

Use Code: Yay4Chris for discount! Not joking.

Did you know Coach Mike is on substack too? Give him a follow!


Mastermind Member, Matt McGlinsky at Broome Insurance is hosting a monthly seminar for Medicare.


ANOTHER Mastermind Member, Stephanie Gates is calling all local Realtors on May 26th.

Ai in Real Estate Event for Local Agents


Past Articles:


Coaching / Advertising / Networking

The Hickory Algorithm solves the problem of your business being unseen in Hickory, North Carolina.

1 to 1 Development Classes include a 90 day Growth package, networking group guides, marketing strategies, business assessments, and a seat exclusive Mastermind group.

For more information check out our website.

(we made it ourselves - we are pretty proud of it).

The Hickory Algorithm . com

⬆️ Everyone needs a good cornerman when you step into the business boxing ring. ⬆️


The Hickory Algorithm connecting you to the algorithm of Hickory, North Carolina. Free to Subscribe. Paid to support the cause.


#fortheloveofthegame

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