Hickory Algorithm Newsletter
More than just a Podcast
Want to Get Your Business Noticed in Hickory and Beyond?
by: Chris Goldby ∣ Hickory Algorithm
The number one challenge facing small business owners today isn’t quality—it’s visibility.
You can be the best at what you do, but if no one sees it? It doesn’t matter.
That’s where The Hickory Algorithm steps in.
YOUTUBE LINK TO SPOTLIGHT SERIES
Our Spotlight Series is designed to take your brand and give it a boost of real, local attention across multiple digital platforms—without fluff, gimmicks, or guessing games.
Some of the local business owners include: Physical Therapist, Realtor, Coach, Car wash, Mid Wife, Personal Trainer, Tribute Bands and the list goes on for the Hickory Algorithm.
We don’t do generic.
We don’t do one-size-fits-all.
We create Content that Connects.
And now, with our tiered YouTube Spotlight Packages starting at just $399, getting in front of Hickory’s most engaged community is easier than ever.
What’s a Spotlight?
Think of it as a professionally produced, content-rich brand feature designed to showcase who you are, what you offer, and why people should care.
This isn’t just a podcast episode—this is a launchpad for your visibility.
Every package includes:
📹 A 30-minute YouTube Spotlight episode with professional cameras and lighting
📰 A featured placement in our weekly newsletter sent to nearly 600 local business professionals in our market
📲 And for those stepping up to Silver or Gold? We provide snackable clips, social media pinning, Facebook storytelling, and even filming at your location!
Why It Works
We live in a scroll-fast, skip-the-ad kind of world.
That’s why your business needs to show up in places people trust, and in formats that stop the scroll.
When you’re featured on The Hickory Algorithm:
You get YouTube visibility with SEO-friendly titles, thumbnails, and descriptions
You are featured in a newsletter that hits inboxes every Friday, filled with events, spotlights, and small business news people actually read
You become part of our Facebook story cycle, where you’re seen daily by real people in the Hickory area with over 700 followers.
Not Bots. 🤖
Organic Growth. 🪴
Our local-first, multi-channel approach means your story hits your audience where they already are.
The Packages
Here’s what you get depending on how far you want to take it:
🥉
Bronze - $399
30-minute in-studio YouTube spotlight
Newsletter feature
Perfect for new businesses, solopreneurs, or those just starting their content journey.
🥈
Silver - $550
Everything in Bronze
PLUS: 3 custom 30–45 second clips for social media (perfect for Facebook, Reels, or TikTok)
Weeklong exposure through our Facebook
This is the sweet spot for social visibility. Pin those clips, reshare them, and let your audience grow.
🥇
Gold - $1,575
Everything in Silver
A Round Table-style article to drive clicks and add depth
Extended exposure through our Facebook and newsletter
Filmed on location at your business - or if your a realtor at a listing
Only 2 Gold spots are available per month—we want to keep the quality high and the focus centered on YOU.
Still Wondering if It’s Worth It?
Here’s the truth: One feature can lead to dozens of opportunities.
We’ve seen businesses land new clients, get invited to do other podcasts, start their own podcasts, collaborate with peers, and build legitimacy that traditional advertising just can’t buy.
This is more than exposure—it’s evergreen content you can reuse and repurpose forever.
YouTube doesn’t go away. Neither does Google search. Pin those clips to the top of your Facebook page, and people see your best stuff every time they visit.
Getting You Featured
If you’re a business owner, realtor, coach, trades, service industry, content creator, educator, or community leader looking to grow your presence in Hickory and surrounding areas—let’s connect.
👉 Reply to this post, message us, or book a coffee at hickoryalgorithm.com. We’ll talk about your goals, your story, and how to make sure the right people see it.
I want to sincerely thank everyone who reached out about The Hickory Algorithm being nominated for Best Podcast in Hickory. The amount of texts and messages I received truly warms my heart. That said, we’re going to keep our heads down and keep building. The Algorithm is just six months old—we’re proud of the momentum, but we know there’s still a long road ahead before we can be mentioned alongside some of the long-standing shows in our area.
Good luck to all the incredible creatives nominated.
Onward. Forward. ➡️
#fortheloveofthegame
Looking for a 4th of July playlist or just want to jam out to some JOURNEY?! CLICK HERE
Spotlight Event:
📆 July 11th - Blackberry Festival
Join us for two days of family friendly fun in Downtown Lenoir! Vendors, Live Music, Kids Zone, The World's Largest Patchwork of Blackberry Cobbler, Blackberry eating contest, Food...and oh so much more! Friday, July 11 from 5pm-9pm and Saturday, July 12 from 9am-9pm. It's a berry good time during this two day event! This event is rain or shine!
Facebook EVENT Link: —————— HERE
📆 July 25th - Peach Party Festival
KICK OFF FRIDAY NIGHT!
Come out on Friday evening, July 25th, from 5-9 PM and enjoy a relaxing, summer evening, "Peach Party". We look forward to seeing you there and enjoying a time of fellowship to kick off another great festival!What better way to kick off the 2025 Brushy Mountain Peach & Heritage Festival than with a night of food trucks and live music from CJ Ballard Band!
Facebook EVENT Link: —————— HERE
📆 July 26th - Downtown Newton
Join us for a Rock the Block Sidewalk Sale celebration in Downtown Newton on Saturday, July 26, from 10 a.m. to 12 p.m.!
We’ll have free cotton candy and hot dogs, live music from street performers, and community partners like the Library to Go and NC Cooperative Extension. We invite everyone to come out and support locals by visiting their favorite shops and discovering something new.
Come enjoy our freshly opened streets and wider, safer sidewalks with the community! We can't wait to see you there!
Facebook EVENT Link: —————— HERE
🛸 The Hickory Algorithm 🛸
At Hickory Algorithm, marketing isn’t just noise—it’s about a game plan. Executing that game plan across multiple platform with organic ever green content.
🎙️ #YouTube = 🔦Business Spotlight🔦
📩 #Newsletter = ⤴️Increase your reach⤴️
📱 #Facebook = 🪴Organic growth🪴
🤝 #Members Only= 🔋Valuable Connections 🔋
Want to know how it all works?
CONTACT US
📡 Increase your reach organically with hickoryalgorithm.com
🦋 Content that Connects. Connections that matter. 🦋
