Algorithm Newsletter
Website Dev, New Pod, and orbiting 🛸
I Didn’t Think I Needed a Website… Until I Did.
ABOVE: Kanso Creative Podcast with Andrew, Hayden, and Chris
PODCAST LINK TO THE KANSO CREATIVE ∣ Hickory Algorithm
I’ve got a weekly newsletter, a YouTube channel, TikTok, Facebook, and Instagram. Content orbiting 🛸 all over the place. So why on earth would I need a website—another vessel to manage?
That’s what I told myself for a long time.
I figured people would find our content across platforms, get to know The Hickory Algorithm, and connect. But eventually, I realized:
What about the people who don’t know us yet?
Where do they land when they hear the name? Where do they go when someone says, “You gotta check this out”?
It became clear—we didn’t need a traditional website. We needed a hub. A signal. A place to land. 🛸
So I started asking questions. I dug into SEO, landing pages, and the way everything connects online. What I found were story after story of businesses overpaying for websites from “industry experts” who sell hard, hold the domain hostage, and leave their clients saying, “I guess it’s working?”
That wasn’t going to be me.
I wanted someone local. Someone I could sit down with, share a coffee, and talk face-to-face. Because Hickory is - the best, and I believe in building with the creative people around me.
That’s how I found Kanso Creative.
I met with Andrew and Hayden at Happy Sips with a list of questions—and they answered every one. From domain ownership (pro tip: own your domain) to long-term flexibility, they helped me see how my vision could take shape.
Then they hit me with a questionnaire. I filled out every section… except one:
“Send us media that reflects the style you want for your website.”
I thought about it. A lot. I looked at “marketing websites” and felt nothing but cookie-cutter vibes. That’s not what the Algorithm is about.
So I sent them this:
👉 Destiny 2: Lightfall (Game Awards Trailer)
Yup. A video game trailer—but one that captured everything I loved: vibrant colors, bold movement, and connection lines pulsing with energy (weapon skins).
This trailer centered around an ability called Strand—the universal energy that connects all things. That green webbing? That’s the connective tissue. And I liked that. It reminded me of what Hickory Algorithm is all about—strengthening the bonds between people, ideas, and growth.
⎯Content that connects.
And now? We’ve got a website that doesn’t look like a typical marketing site. And I like that.
Because this isn’t a typical business. This is Hickory Algorithm.
🎙️ We sat down with Kanso Creative on the podcast to talk about the process, the why, and what to look for when it’s time to build your own site.
Podcast LINK: PODCAST LINK TO THE KANSO CREATIVE ∣ Hickory Algorithm
🎥: John Yang Photography
🎧: Proflow Powerwashing
UPCOMING EVENTS
📆 Sunday, April 13th - Open House in Hickory
LINDSEY SANDOVAL from our latest traveling show podcast is hosting an open house right here in Hickory, NC. Stephanie Gates of Instamortgage will be there as well to answer any questions you have!
📆 April 16th - Education
Join us for LinkedIn Sales Secrets: Social Selling & Audience Growth! featuring Brandon Bobart, Founder of Pisgah Peaks Ventures. With nearly 15K LinkedIn followers and over $1.5M in revenue generated through the platform, Brandon has mastered the art of personal branding, content creation, and lead generation.
Don't miss this opportunity to gain insider LinkedIn strategies that top entrepreneurs use to dominate their industries. Seats are limited—register now!
LINK~~~~~~»»»» LinkedIn Social Selling Event
📆 April 19th - Downtown Hickory
The Hickory Downtown Development Association hosts Hopping Into Spring on Saturday, April 19, 2025 from 11am - 1pm in Downtown Hickory!
Come get your picture taken with the HDDA Bunny and a spring time treat! The HDDA Bunny will be located at the Farmers Market Booth!
LINK~~~~~~~»»»»»» Hopping into Spring EVENT
🛸 Marketing with a Mission Starts Here 🛸
At Hickory Algorithm, marketing isn’t just noise—it’s campaigns with purpose, content that connects, and networking that builds real, organic relationships.
🎙️ #Podcasting to tell your story
📩 #Newsletters to keep your brand top-of-mind
📱 #Social media campaigns to create engagement that matters
🤝 #Networking to grow real, organic relationships
If you’re ready to launch a strategy that actually means something—
📡 Tap into the signal at hickoryalgorithm.com
The future of your marketing starts with connection.
🎧The MADMAN Playlist: Featuring Lindsey Buckingham
🎧 The Madman Playlist: Featuring Lindsey Buckingham
For me, the ultimate madman has always been Lindsey Buckingham of Fleetwood Mac. Since I was young, Lindsey Buckingham has been my creative north star. A creative source I draw energy from. I’ve seen him live 24 times (maybe 26—my brother keeps the official count).
His intensity, vision, style, range, and raw talent are unmatched. I spent many hours on the Fleetwood Mac The Ledge message board over the course of my life with fellow die hard Fleetwood Mac fans - I lived on that Lindsey message board!
So this month, we’re kicking off our brand-new Madman Playlist with a tribute to him.
If I had a time machine, I wouldn’t go back to change history—I’d go back to 1982, the year I was born, just to catch Fleetwood Mac’s Mirage Tour. The energy, the era, the passion, the magic… unreal. A madman unraveling on stage every night. Burning like a shooting star on a dark night.
Hit play. Let the madness inspire you.
🚨YouTube Music: MADMAN PLAYLIST FEATURING LINDSEY BUCKINGHAM LINK HERE🚨
#fortheloveofthegame